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Meet DNA Family Rewards

Because You Deserve More Than Just New Gear



Every brand has a project pile. Ours? It’s more like a mountain.

And somewhere near the top, tucked between fabric swatches, product sketches, and a whole lot of coffee-fueled brainstorms, lived a little note:


“Loyalty Program?”


We always knew we wanted to do it. We just needed the right moment because this one really mattered to us.


Why we created DNA Family Rewards

In 2024, that moment finally arrived.

We launched DNA Family Rewards as a way to give something back to the people who have helped build this brand from the ground up: you.

Whether you’ve been here since day one or you’re just discovering us, this program was designed with you in mind—built with the same care and intention as every piece we create.

Because being part of DNA should come with perks.


How it works

It’s simple. And honestly, kind of fun.

You earn points just by doing the things you’re probably already doing:

  • Shop your favourite leotards

  • Leave a review on your latest piece

  • Celebrate your birthday (we’re joining the party)

  • Follow along on social

No complicated systems. No tracking spreadsheets. Your points add up automatically.


What you get

As your points grow, so do your rewards.

You can redeem them for discounts right at checkout—whenever you want, however you want.


Turn your everyday actions into real savings on your next leotard.

Note : Points can’t be applied to shipping, as those costs go toward packaging and preparing your order, but everything else is fair game.


And we’re just getting started

This isn’t a one-and-done program.

We’re already working on new ways to reward our community—from surprise perks to exclusive earning opportunities. DNA Family Rewards will keep evolving right alongside you.

Girls in leotards
Join the DNA family!




Ready to join the family?

If you haven’t signed up yet, this is your sign.

Join DNA Family Rewards on our website and start earning points just for being part of the DNA community.





Quick FAQs


Do points expire? Nope. Your points are yours—use them whenever you’re ready.


How do I check my points? Just log into your account on our website to see your balance.


Can I use points on any order? Points can be used on most purchases at checkout (excluding shipping).


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We can’t wait to reward you for it.

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